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Campaign Management Sr Analyst

Campaign Management Sr Analyst

Accenture

5 - 8 years

4 - 8 Lacs

mumbai

Posted:5 hours ago| Platform:

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Skills Required

crm analytics crm management salesforce salesforce marketing cloud crm campaign execution dot company analysis financial services retail marketing automation campaign management campaigns adobe campaign marketing operations campaign strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Campaign Management Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for? Technical
Skills:

CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch).Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping.Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies.Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices.Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies.Project Management:Strong organizational skills to manage multiple campaigns and deadlines.Collaboration & Communication:Experience working cross-functionally with internal teams and external partners.Problem-Solving:Proactive approach to troubleshooting campaign or system issues.Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting.Experience & Education:Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles.Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business.Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous.Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable.

Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rules.CRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targeting Lead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programs.Oversee approval processes with legal,compliance,privacy,and external partners before campaign execution.Customer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and compliance.Develop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systems.Content & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teams.Ensure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materials.Cross-Functional Collaboration & Stakeholder Engagement:Work with internal Sakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign execution.Coordinate external partner approvals before campaign briefing.Oversee the internal approvals process,ensuring adherence to legal and compliance requirements.Campaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activation.Conduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ).Track and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaigns.Coordinate with IT,privacy,legal,and external partners to address campaign or system issues.Implement corrective actions,including campaign pauses or customer communications.Manage CLIENT Rewards Unlocked (B2B2C) CRM activity,including briefing and testing business rules.Oversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordination.Support new partner onboarding and CRM activation processes.
Qualification
Any Graduation

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Campaign Management Sr Analyst