Job
Description
Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com
What would you do The CRM & Loyalty Advisor will drive the development, execution, and optimization of customer loyalty and CRM programs, focusing on strengthening customer relationships, enhancing brand loyalty, increasing customer lifetime value, and delivering seamless customer experiences. This role combines strategic thinking, customer insights, operational excellence, and CRM expertise. The advisor will collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor loyalty and CRM initiatives that engage customers, foster brand advocacy, and drive business growth.
What are we looking for Technical
Skills:
CRM PlatformsHands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors. Digital Marketing ToolsFamiliarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems. Data AnalyticsAbility to interpret customer data to uncover insights, trends, and opportunities for optimization within CRM and loyalty strategies. Project ManagementSkilled in managing multiple projects simultaneously, from concept to execution, ensuring deadlines and business objectives are met. Core Competencies:Customer-Centric Mindset Analytical and Strategic Thinking Strong Verbal and Written Communication Skills Problem-Solving and Innovation Attention to Detail and Data Accuracy Creativity and Agility in Strategy Execution Experience:35 years of experience in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations. Demonstrated success in designing and managing CRM and/or loyalty programs that improved customer engagement and retention. Experience in campaign management, customer segmentation, and lifecycle marketing. Cross-functional collaboration experience, with the ability to align CRM and loyalty strategies across teams. Knowledge of customer lifecycle frameworks, personalization techniques, and marketing automation tools. Education:Bachelors degree in Business, Marketing, Communications, or a related field. Masters degree (MBA) or a specialization in CRM, Digital Marketing, or Customer Experience Management is an advantage. Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience are desirable.
Roles and Responsibilities: Loyalty Program ManagementOversee the daily operations and continuous optimization of loyalty programs, ensuring alignment with business goals and evolving customer needs. CRM Strategy Development:Assist in designing and implementing CRM strategies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction and driving loyalty. Customer EngagementDevelop personalized, data-driven customer journeys and communications across CRM and loyalty channels to enhance engagement, retention, and brand advocacy. Strategic PlanningProvide strategic recommendations for new loyalty and CRM initiatives based on customer behavior analysis, market trends, and competitor benchmarking. Campaign ManagementPlan, execute, and optimize CRM campaigns including email marketing, SMS, app notifications, and loyalty program communications, ensuring personalization and relevance. Cross-Functional CollaborationWork closely with marketing, sales, data analytics, IT, and customer service teams to ensure the seamless integration and execution of CRM and loyalty strategies. Performance Tracking & ReportingTrack key CRM and loyalty KPIs (e.g., customer retention, engagement rates, conversion rates, ROI) and deliver insights and recommendations to leadership for continuous improvement. Customer Feedback & Continuous ImprovementGather and analyze customer feedback to identify opportunities to improve CRM and loyalty offerings, ensuring they meet customer expectations and enhance the customer experience. Compliance & Data SecurityEnsure all CRM and loyalty activities comply with relevant data protection regulations (e.g., GDPR) and maintain the highest standards of customer data security and privacy.
Qualification
Any Graduation
