Campaign Management Specialist

Job Description

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: BSc/Any Graduation Years of Experience: 7 to 11 years What would you do? ?Individual will be responsible to manage the Email Campaign Team?Individual will be responsible to ensure all deliverables for the team are completed with specified quality standards and deployed within timelines?Manage team utilization and Forecast for future campaigns?Individual will be responsible to manage Email Marketing requests received via email/phone/OC?Manage the communications with the Onshore team and delegate campaigns and tasks with the Offshore team?Manage end-to-end email campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool?Bachelor's degree ?Minimum 5 years of Email Marketing Experience. Minimum 5 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Candidate should be a graduate?Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Basic Knowledge of how a Database works which can be leveraged for Email Marketing Programmes is a must. Knowledge of Adobe Campaign Management ?Intimate knowledge of Email Marketing Best Practices and trends. Salesforce Marketing Cloud Customer Data Platform Microsoft Office Suite Campaign Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications BSc,Any Graduation