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Campaign Management Specialist

Job Expired: This job listing has expired.

Campaign Management Specialist

Accenture

2 - 5 years

4 - 7 Lacs

Mumbai

Posted:8 months ago| Platform:

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Skills Required

digital marketing email marketing sql technology marketing marketing operations unica campaign business development database marketing sales marketing automation campaign management marketing marketing campaigns campaigns lead generation crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:BTech/MCA/BCA

Years of Experience:4 to 8 years
Language - Ability:English(International) - Intermediate

What would you do?

Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is required.

Maintain campaign calendar with real time status of campaigns and go live status.

Ensure timely completion of tasks and requests

Ensure accurate reporting at required frequency

Escalate risks as per the escalation matrix defined

Identify gaps and areas for improvement in execution processes and propose improvement solutions

Apply learning and industry standard best practices from experience

Ability to master the current UNICA CRM environment.Team ManagementStakeholder ManagementThe role requires you to have a strong understanding of digital marketing, email marketing and technologies like UNICA & SQL

What are we looking for?

Experience working in campaign eco-system specially email, SMS, or direct mail channels

Execution experience in UNICA platform or similar marketing automation platform

Hands on experience on SQL to perform data extraction using relevant tools

Understanding of offers, collaterals, segment, and collateral mapping concepts.

Execution experience in database marketing, experience working in high pressure environments.

2-5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client.

Execution experience in database marketing, experience working in high pressure environments.

Ability to manage team of 12-15 resources
Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts

Qualifications
BTech,MCA,BCA

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Campaign Management Specialist