Campaign Management Analyst

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BTech/MCA/BCA Years of Experience: 2 to 5 years Language - Ability: English(International) - Intermediate What would you do? Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is required. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience Ability to master the current UNICA CRM environment.The role requires you to have a good understanding of digital marketing, email marketing and technologies like UNICA & SQL What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Understanding of offers, collaterals, segment, and collateral mapping concepts. Execution experience in database marketing, experience working in high pressure environments. 1-3 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client. Execution experience in database marketing, experience working in high pressure environments.\ Digital Marketing Campaigns Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualifications BTech,MCA,BCA