Campaign Developer

The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.

Responsibilities:

• Solid knowledge of email platform(s)
• Hand-code HTML files optimized for email
• Responsive and fluid conversion of Photoshop documents to HTML optimized for email
• Act as content creation expert for clients and account team(s)
• Execute simple image editing on provided PSDs
• Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
• Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
• Coordinate with account team and clients to fulfill email content creation and change requests
• Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
• Conduct content quality assurance checks to ensure the mailing meets client expectations
• Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
• Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
• Maintain role related and project-specific internal reference documentation
• Create and modify static landing pages as needed
• Perform code & creative reviews to optimize emails
• Follow code & QA best practice.

Qualifications:

• Bachelor's degree ( BTECH ) OR Masters ( MBA )
• 1-4 years of email or web development experience
• Advanced knowledge of HTML / CSS for email
• Intermediate knowledge of responsive & fluid code optimized for email
• Basic knowledge of XML
• Excellent attention to detail
• Demonstrated communication skills.