Buzz Lead – Social & Audience Growth

Role Overview: We’re on the lookout for a Buzz Lead – Social & Audience Growth who lives at the intersection of content, culture, and conversation.
In this role, you’ll shape the voice of our brand across platforms—especially Facebook and Instagram—by creating buzzworthy content, driving engagement, and turning attention into action.You won’t just post—you’ll spark. Whether it’s a viral moment, a timely trend, or a high-impact campaign, you’ll lead the charge in making our brand part of everyday conversations. You’ll also own key performance metrics like link clicks, CTR, and reach, working closely with editorial, design, and growth teams to scale our presence and deepen our connection with the audience.Reporting and Scope: This role reports to the Head of Content & Co-Founder (Jaskirat Arora) and will lead a broader team structure comprising 6–7 Sub-Group Heads and 15–20 Content Associates.What You’ll DoDevelop and execute high-impact social media strategies tailored to each platform—including Facebook, Instagram, TikTok, Threads, Flipboard, Twitter/X, and YouTube Shorts—to drive audience growth, engagement, and performancePlan and optimize paid campaigns (especially on Meta) with a performance-first mindset—focused on metrics like link clicks, CTR, and conversionsAmplify editorial content across social platforms through timely, high-impact posts—without owning editorial planningLaunch real-time buzz campaigns that align with trending topics, pop culture moments, or live events—working like a live editorial desk on socialIdentify and implement new content formats (Reels, carousels, polls, memes) to keep the brand culturally in-tune and algorithm-friendlyContinuously experiment with creatives, copy, and targeting to drive performance—test fast, learn fasterMonitor social media sentiment, moderate comments, and respond quickly during crisis moments to protect and shape the brand’s voicePartner with niche influencers, creators, and fan communities to co-create content and drive organic engagementTrack and report performance across platforms using tools like Meta Ads Manager, CrowdTangle, Chartbeat, TweetDeck, and native analytics—focused on clicks to conversionsExperience with tools like Buffer, Later, or Sprout Social is a plus.Partner with growth, product, SEO, and distribution teams to inform and support their KPIs—such as traffic, retention, and content discoverability—while owning execution purely from a social amplification lensStay up to date on algorithm changes, emerging platforms, and competitor activity to ensure the brand remains ahead of the curve