Business Manager- SEO & Content

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Role Focus

Solely responsible for generating new business, closing one-time project deals, and bringing fresh clients to the SEO & Content vertical.

Key Responsibilities

New Client Acquisition

• Create customized proposals, estimates, and pitches for SEO and content projects.
• Generate qualified leads through outbound reach-outs, networking, partnerships, and digital channels.
• Build and manage a strong pipeline of potential clients across industries.
• Conduct discovery calls to understand business requirements, pain points, and project scope.

Project-Based Business Growth

• Focus on acquiring one-time SEO audits, content writing projects, technical fixes, content revamps, SERP optimization projects, etc.
• Identify short-term opportunities and high-value project work across SMEs, startups, and enterprise teams.
• Work with the operations team to hand over closed deals smoothly for execution.

Market & Strategy

• Identify new sectors, categories, and demand patterns for SEO and content services.
• Track competitor offerings, pricing, and market positioning.
• Suggest new packages, micro services, or project formats based on market gaps.

Collaboration

• Collaborate with SEO, content, and delivery leads only during pre-sales for effort estimation and feasibility checks.
• Ensure accurate scoping and documentation before handing off to project managers.
• Work with marketing teams to create sales collateral, case studies, and success stories.

Targets & Reporting

• Achieve monthly and quarterly new business targets.
• Maintain CRM hygiene, track conversions, and provide weekly pipeline reports.
• Analysis of lead sources, conversion metrics, and sales performance.

Skills & Requirements

Must-Have

• Strong background in sales or business development within digital marketing, SEO, or content domains.
• Ability to independently generate leads and convert prospects.
• Strong proposal writing, pitching, and negotiation skills.
• Understanding of SEO basics, content strategy, keyword research, and deliverable types.
• Self-driven and comfortable working with targets and deadlines.

Good-to-Have

• Exposure to AI-assisted content tools and SEO software.
• Experience in agency or project-based sales environments.
• Ability to identify high-intent prospects quickly.

Personal Attributes

• Hustler mindset with strong ownership.
• Excellent communication and persuasion skills.
• Persistent, resilient, and goal-oriented.
• Sharp understanding of client needs and project feasibility.