Business Manager

Business Manager

You will be responsible for understanding the unique needs of rural users, defining the app's growth strategy, driving user acquisition through our agent network, and ensuring the app's features are relevant and impactful.

Your success will directly contribute to our mission of digital empowerment across rural India.

Key Responsibilities:

Marketing & User Acquisition:

• Design and implement effective marketing campaigns tailored for rural audiences, leveraging local languages, cultural nuances, and appropriate communication channels.
• Work closely with the agent network to provide them with necessary marketing materials, training, and incentives to drive user acquisition and engagement.
• Develop strategies to educate rural users on the benefits and usage of various app features (e.g., UPI payments, e-commerce, eLearning, voice calls).

Product Strategy & Roadmap:

• Collaborate with the development team to define and prioritize product features based on market research, user feedback, and business objectives for rural users.
• Develop a clear product roadmap that aligns with the overall company vision and growth targets.
• Continuously identify new service opportunities relevant to rural consumers (e.g., specific agricultural services, local classifieds, micro-insurance).

Business Development & Growth:

• Formulate and execute comprehensive go-to-market strategies for new features and overall app adoption in rural markets.
• Optimize the agent referral program to maximize app downloads, active users, and service utilization.
• Identify and forge strategic partnerships with local businesses, financial institutions, and government initiatives relevant to rural services (e.g., ONDC participants, local merchants for e-commerce, gold loan providers).
• Analyze market trends, competitive landscape, and regulatory changes impacting rural digital services.

Market Research & Insights:

• Conduct deep dives into rural consumer behavior, preferences, and pain points through surveys, focus groups, and field visits.
• Gather and analyze user feedback to inform product improvements and new feature development.
• Monitor key performance indicators (KPIs) related to user acquisition, engagement, retention, and revenue, providing regular reports and actionable insights.

Skills requirement:

• 10-15 years of experience in product management, business development, or growth marketing, with a proven track record of scaling digital and mobile apps.
• Strong Marketing and Brand positioning experience.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas to diverse audiences (technical, business, rural users).
• Demonstrated leadership abilities, with experience in cross-functional team collaboration.
• Understanding of digital payment ecosystems (UPI), e-commerce (ONDC), and financial services in India.
• Ability to travel frequently to rural areas for market research and agent engagement.