Business Director

Job Description

Role Summary and Impact We are currently looking for a Director who will lead the development of integrated media strategies and oversee high-level client engagements. The candidate will be responsible for driving strategic initiatives, mentoring teams, and ensuring seamless collaboration across all Strategic Units to deliver impactful media solutions and maintain smooth functioning of processes. Responsibilities Of The Role You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements & briefs. Have full understanding of what is happening on client s business & work accordingly Ability to start leading long term & short-term media planning for the client Established strong team and Client relationships and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. Skills and Experience At-least 8 years experience in media strategy / planning / execution / account planning Comfortable making & presenting annual, quarterly media strategy & plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation. Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.