Business Development Manager: Solar Division

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Position Overview:

We are seeking a seasoned and results-oriented Business Development Manager (BDM) to lead client acquisition and drive revenue growth in our Solar Division. The BDM will be responsible for identifying high-value opportunities, engaging with senior decision-makers, and independently closing deals across the industrial and commercial sectors. The ideal candidate must demonstrate strategic thinking, strong communication skills, and complete ownership of the B2B sales lifecycle.

Key Responsibilities:

Research & Strategic Planning

? Conduct thorough research on target industries and companies before outreach.

? Stay updated with solar policies, government incentives, sustainability trends, and industry benchmarks.

? Identify high-potential sectors based on rooftop availability, compliance readiness, and energy needs.

Prospecting & Client Engagement

? Initiate outreach and conduct meetings with CXOs, plant heads, or sustainability officers.

? Deliver tailored solar pitches using ROI-based presentations and preliminary energy audits.

? Build trust and credibility as a solar advisor, not just a sales representative.

Sales Execution & Ownership

? Own the end-to-end B2B sales cycle from lead generation to contract finalization.

? Manage stakeholder discussions independently; escalate to MD only for strategic involvement.

? Ensure a consultative sales approach that aligns client pain points with solar benefits.

Lead Development & Pipeline Management

? Collaborate with marketing to drive inbound and outbound campaign-based SQL generation.

? Proactively build a pipeline through exhibitions, referrals, and outbound networking.

? Maintain a predictable funnel through timely follow-ups and relationship nurturing.

CRM & Internal Coordination

? Log all interactions, proposals, and pipeline stages in the CRM (Zoho or equivalent).

? Ensure timely and complete handovers to project and finance teams post-closure.

? Contribute feedback to marketing and product teams to improve market-fit.

Key Performance Indicators (KPIs):

? Monthly SQL and opportunity generation

? Proposal-to-deal conversion rate

? Number of client meetings and plant audits per month

? Client onboarding velocity and deal size consistency

Qualifications:

Education

? Bachelors degree in Engineering, Energy, Business, or related fields.

? MBA from a reputed institute (IIM, Symbiosis, NMIMS, SPJIMR, or equivalent preferred).

Skills

? Proven B2B sales experience in solar/renewables/industrial solutions.

? Strong negotiation, presentation, and consultative selling capabilities.

? Familiarity with solar policies (Net Metering, CEIG, DISCOM, etc.)

? Working knowledge of CRM tools (e.g., Zoho), MS Office Suite, and proposal documentation tools.

? Self-motivated, goal-oriented, and able to work independently with minimal supervision.

Additional Notes:

? Candidates with prior rooftop solar solution sales will be preferred.

? Exposure to industrial park clients, EPC firms, or sustainability-focused companies is a plus.

? Willingness to travel for client meetings, audits, and events is essential.

? Candidates must demonstrate professional integrity and a client-first mindset.

Remuneration:

Attractive compensation based on experience + Incentive structure linked to performance.

About Aara Energy:

Aara Energy is one of Indias leading renewable energy solution providers, focused on delivering turnkey solar EPC services for industrial clients. With a mission to accelerate the adoption of clean energy, Aara Energy has built a strong portfolio of high-performing solar installations across sectors. Our commitment to innovation, quality execution, and customer-centricity sets us apart in driving sustainable growth for businesses and the planet.