Business Development Executive

Job description

Role & responsibilities

Pratiti Technologies is a dynamic and innovative IT services company known for delivering cutting-edge solutions to clients worldwide. We are seeking a talented and experienced Global Business Development Executive to join our team and drive our demand generation initiatives to new heights.

Position Overview:

As the Global BD Executive, you will play a critical role in shaping and executing our demand generation strategy to generate high-quality leads, nurture prospects, and drive revenue growth. You will work collaboratively with cross-functional teams and manage global demand generation campaigns that align with our business goals and target markets.

Key Responsibilities:

Lead to Deal and Deal Nurturing:

• Generate and qualify leads from cold calling, LinkedIn or email reach-outs, gather requirements and navigate opportunities through leads to deals
• Collaborate closely with the BD Lead to ensure seamless lead handoff and alignment with sales goals.

Demand + Lead Generation:

• Drive generation of high-quality leads. Identify and research potential leads through various channels, including but not limited to LinkedIn, web search engines, industry and academic publications, and relevant events.
• Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails

Campaign Management:

• Plan, execute, and optimize multi-channel demand generation campaigns across digital, social, email, events, and other channels.
• Create compelling messaging and content that resonates with target audiences.

Preferred candidate profile

• MUST HAVE

  At least 2 years with minimum 1 year of experience in B2B demand/lead generation or related roles for an

  IT Services company

• MUST HAVE IT services lead gen experience

• MUST be willing to cold calls

• Good track record of meeting MQL/SQL targets from US/Europe geographies
• Sound understanding of digital technologies like IoT, AI/ML, Cloud, Digital twin and their applications
• Bachelor's degree in IT, Computer Science, or related field
• Exceptional communication and writing skills
• Results-driven mindset with a proven track record of exceeding targets

Perks and benefits

• Opportunity to work with a talented and passionate team.
• Competitive salary and benefits package.
• Career growth and development opportunities.
• Dynamic and inclusive work environment.

Education

• B.Tech/B.E. in Any Specialization