Business Development - Executive

Role Summary

Support sales and marketing team in implementing the sales strategies, creating value propositions and with various operational activities required to achieve sales goals

Responsibilities

Sales Outreach Campaign

• Understand the business objectives and execute structured outreach campaigns (email, sequences, follow-ups) that support pipeline generation.
• Work closely with the sales team to craft clear, compelling outreach messages tailored to buyer personas and sales goals.
• Uses database segmentation and targeting as effectively as possible
• Coordinate with sales reps and marketing team to ensure smooth execution of all prospecting and engagement activities.
• Track and optimize outreach performance (open rates, replies, meetings booked), monitor campaign results and provide detailed performance reports for continuous improvement.
• Work with other experts within the team to ensure the smooth running of all elements of campaigns
• Stay updated on best practices in sales outreach and buyer engagement strategies.

Lead generation, engagement and CRM management

• Identifies opportunities, produces leads and books appointments for the sales team with the emphasis on high quality leads
• Proactively follows up on leads generated and takes initiative to identify and follow up opportunities with companies who are not already on the database
• Updates CRM database after each call and manages the database to a high degree of accuracy to ensure targeted outreach activities can take place
• Strives to achieve call conversion success by following up leads by phone
• Works closely with the marketing team in client research to achieve sales objectives
• Maintains lead engagement status and reports in CRM to provide recommendations for marketing
• Attends meetings with Managers to update information and discuss any issues
• Contributes to the team performance by sharing and implementing best practices

Pre Sales

• Ensure leads are tracked, followed and closed in a planned manner
• Coordinate meeting scheduling, confirmations, and handoffs between prospects and sales reps.
• Support demo readiness by ensuring sales has all relevant prospect information before the call.
• Assist in drafting proposals or pricing outlines for early-stage opportunities when needed
• Prepare initial sales materials intro decks, product snapshots, value summaries — for early-stage conversations.

Research

• Research and keep the current list of prospects and customers updated in CRM
• Research on various events and conferences to help planning and participation decisions
• Research on new leads and organization profiles, in preparation for sales calls

Critical Success Factors for the role

• Ability to Design and execute 12-15 email campaigns per year
• Ability to set up a process to track and report the outcomes of each email campaign
• Generates 25-30 qualified leads per year through a mix of email marketing and conferences
• Ability to guide inside sales to generate 80-100 prospect meetings per year

Entry Requirements

Qualification

Span of Experience

BE and MBA, with Sales or Marketing

1-2 years

Key Behavioral Skills

• Excellent verbal and written communications skills
• Strong listening and presentation skills
• Ability to multi-task, prioritize, and manage time effectively
• Self-driven and highly motivated, with consistent energy and ownership of outcomes. Methodical and systematic approach
• Patience and persistence in follow-up with lead, marketing, sales and delivery teams
• Creative thinking with the ability to innovate and improvise during prospective outreach and engagement. Clarity of thought and expression

Key Technical Skills

• Advanced proficiency in Microsoft Office tools — Excel, PowerPoint, Word — for reports, presentations, and proposal creation.
• Familiarity with LinkedIn and other prospecting platforms for research and outreach.
• Proficient with phone presence
• Experience working with Zoho, Sales Handy or similar CRM