Business Development Executive

CANON INDIA PRIVATE LIMITED

Title Name

Business Development Executive (Contract Position) PSD Consumer Channel

Reporting to

Sales Manager

Division

PSD Consumer Channel

Grade

Temp (Third-party)

Location

Rajkot

Category

Field Job

Team Management

Individual Contributor

Position Purpose

The position is responsible for generating business and building region’s growth strategy by selling Canon printer products – Inkjet, Laser - through channel partners

Education

Any Graduate. Preferably MBA.

Experience

2 years +

Industry Preference

IT Peripheral (hardware)/OA Industry/Consumer Durable

Skills

• Having strong business acumen
• Excellent communication, articulation and influencing skills
• Ability to manage channel partners, relationship orientation
• Strong customer focus.
• Willingness to travel extensively within assigned geography.
• Self-motivated, result-oriented, and disciplined in reporting.
• Strong analytical and forecasting skills.

Job Role

• The Business Development Executive will be responsible for driving

  secondary sales performance

  , ensuring

  effective coverage and execution

  across assigned markets. The role demands strong ownership of sales metrics, forecasting accuracy, and on-ground execution excellence through regular market travel and reporting

Key Responsibilities

• Primary Sales Target

  : Drive achievement of primary sales targets through effective channel planning and execution. Ensure product availability, timely billing, and alignment with secondary sales trends.

• Weekly Forecasting

  : Prepare and maintain accurate weekly sales forecasts by analyzing secondary data, market trends, and partner input

• Secondary Sales Achievement:

  Ensure achievement of secondary sales targets across a minimum of

  100 CAR counters

  . Monthly target achievement and Territory growth plan.

• Forecasting:

  Prepare and maintain accurate sales forecasts aligned with business objectives and market potential.

• OPSI Management:

  Drive OPSI processes to ensure consistent availability, visibility, and sell-out at retail counters.

• Sales Coverage:

  Plan and execute effective coverage plan across assigned territories to maximize reach and productivity.

• Market Travel:

  Conduct regular market visits to monitor performance, build relationships, and identify business opportunities. Plan and execute BTL programs to drive partner activation, engagement, and sell-out initiatives

• BTL Activities (Channel Activation & Engagement:

Reporting: