Business Development Associate

As a Business Development Associate at Narayan Powertech Private Limited - Standex Electronics, your role is crucial in driving strategic growth by identifying new business opportunities, formulating development strategies, aligning efforts with brand identity, and leveraging data-driven insights. Your collaboration on lead-generation campaigns, producing Voice of Customer (VOC) reports, tracking performance metrics, and conducting market research will support organizational objectives effectively. **Key Responsibilities:** - Conduct detailed market research to evaluate demand drivers, regulatory environments, customer segments, and competitive landscapes across target geographies. - Develop structured market-sizing models and opportunity assessments (TAM/SAM/SOM) for existing and new product lines. - Support the evaluation and prioritization of new geographies for expansion based on market potential, competitive intensity, and fit with Standex Grid - Narayan Powertechs capabilities. - Identify and pursue growth opportunities using CRM analytics and market intelligence tools. - Support the development of go-to-market (GTM) strategies for key products and segments, including value propositions, customer targeting, and channel strategy. - Collaborate with marketing teams on integrated campaigns (digital ads, email automation, webinars). - Collect and analyze Voice of Customer data through surveys, NPS tools, and feedback systems. - Maintain accurate records in CRM systems and generate dashboards for BD activities. **Qualifications Required:** - Bachelor's degree in engineering, Marketing (Technical Sales, BD), or related field. - 4-5 years of experience in business development or technical sales. - Strong technical aptitude for CRM and analytics tools. In addition, proficiency in CRM tools (Salesforce, Zoho, HubSpot), knowledge of marketing automation platforms and lead scoring models, ability to use data visualization tools (Power BI, Tableau) for reporting, familiarity with digital marketing metrics (SEO, PPC, CPL, CTR), and strong analytical skills for market trend analysis and competitor benchmarking will be key to your success in this role. As a Business Development Associate at Narayan Powertech Private Limited - Standex Electronics, your role is crucial in driving strategic growth by identifying new business opportunities, formulating development strategies, aligning efforts with brand identity, and leveraging data-driven insights. Your collaboration on lead-generation campaigns, producing Voice of Customer (VOC) reports, tracking performance metrics, and conducting market research will support organizational objectives effectively. **Key Responsibilities:** - Conduct detailed market research to evaluate demand drivers, regulatory environments, customer segments, and competitive landscapes across target geographies. - Develop structured market-sizing models and opportunity assessments (TAM/SAM/SOM) for existing and new product lines. - Support the evaluation and prioritization of new geographies for expansion based on market potential, competitive intensity, and fit with Standex Grid - Narayan Powertechs capabilities. - Identify and pursue growth opportunities using CRM analytics and market intelligence tools. - Support the development of go-to-market (GTM) strategies for key products and segments, including value propositions, customer targeting, and channel strategy. - Collaborate with marketing teams on integrated campaigns (digital ads, email automation, webinars). - Collect and analyze Voice of Customer data through surveys, NPS tools, and feedback systems. - Maintain accurate records in CRM systems and generate dashboards for BD activities. **Qualifications Required:** - Bachelor's degree in engineering, Marketing (Technical Sales, BD), or related field. - 4-5 years of experience in business development or technical sales. - Strong technical aptitude for CRM and analytics tools. In addition, proficiency in CRM tools (Salesforce, Zoho, HubSpot), knowledge of marketing automation platforms and lead scoring models, ability to use data visualization tools (Power BI, Tableau) for reporting, familiarity with digital marketing metrics (SEO, PPC, CPL, CTR), and strong analytical skills for market trend analysis and competitor benchmarking will be key to your success in this role.