Business Development Associate

As a Brand Manager at Guwahati Plus, you will play a crucial role in developing and implementing effective brand strategies to enhance visibility and audience loyalty. Your responsibilities will include: - Developing and implementing effective brand strategies to enhance visibility, reach, and audience loyalty. - Planning and executing integrated marketing campaigns both online and offline to support content, events, and overall business objectives. - Collaborating with the editorial, digital, and business teams to maintain consistent brand identity and messaging. - Managing social media strategy, monitoring engagement metrics, and optimizing content for improved performance. - Conducting market research to understand audience behavior, emerging local trends, and the competitive landscape. - Working with partners, influencers, and local organizations for brand promotions and collaborative campaigns. - Ensuring brand consistency across all communication channels, creative assets, and promotional materials. - Overseeing the creation and production of marketing collaterals and brand assets. - Measuring campaign effectiveness and preparing regular reports with actionable insights and recommendations. Qualifications required for this role include: - Bachelor's degree in Marketing, Communications, or a related field. - 1-3 years of experience in marketing or brand management. - Strong communication skills and a solid understanding of social media. - Good knowledge of the Guwahati market and audience. - Ability to work independently and manage multiple tasks efficiently. As a Brand Manager at Guwahati Plus, you will play a crucial role in developing and implementing effective brand strategies to enhance visibility and audience loyalty. Your responsibilities will include: - Developing and implementing effective brand strategies to enhance visibility, reach, and audience loyalty. - Planning and executing integrated marketing campaigns both online and offline to support content, events, and overall business objectives. - Collaborating with the editorial, digital, and business teams to maintain consistent brand identity and messaging. - Managing social media strategy, monitoring engagement metrics, and optimizing content for improved performance. - Conducting market research to understand audience behavior, emerging local trends, and the competitive landscape. - Working with partners, influencers, and local organizations for brand promotions and collaborative campaigns. - Ensuring brand consistency across all communication channels, creative assets, and promotional materials. - Overseeing the creation and production of marketing collaterals and brand assets. - Measuring campaign effectiveness and preparing regular reports with actionable insights and recommendations. Qualifications required for this role include: - Bachelor's degree in Marketing, Communications, or a related field. - 1-3 years of experience in marketing or brand management. - Strong communication skills and a solid understanding of social media. - Good knowledge of the Guwahati market and audience. - Ability to work independently and manage multiple tasks efficiently.