We are seeking a highly motivated, customer-focused and data driven Business Analyst with strong business fundamentals to join our Strategy team. The Business Analyst will play a critical role in driving customer retention and revenue growth by managing the renewal process for existing subscribers. This role requires a strong attention to detail, excellent communication skills, and a passion for delivering exceptional growth leveraging Data.
About the Role
Joining this strategy role at Furlenco presents a multitude of compelling reasons that will align with both personal and professional aspirations:
Impactful Decision-Making:
In this strategy role, you will have the opportunity to influence the direction and growth trajectory of the company. Your strategic insights and recommendations will directly contribute to shaping Furlenco's competitive positioning, expansion plans, and overall success.Holistic Perspective:
This role involves working closely with cross-functional teams and senior leadership, providing a broad view of the business landscape. This exposure allows you to gain insights into various aspects of the organization, from operations and marketing to finance and product development, fostering a holistic understanding of business dynamics.Continuous Learning and Growth:
This role is inherently dynamic and intellectually stimulating, presenting constant opportunities for learning and personal development. You will be challenged to analyze market trends, assess competitive threats, and identify growth opportunities, keeping you engaged and motivated to expand your skill set.Leadership Development:
This role often involves leadership responsibilities, whether it's leading strategic initiatives, guiding project teams, or presenting recommendations to senior executives. This provides invaluable leadership development opportunities, helping you hone your decision-making, communication, and stakeholder management skills.High-Level Exposure:
Working in this strategy role offers exposure to high-level discussions and decision-making processes within the organization. You will have the chance to interact with C-suite executives and other key stakeholders, gaining insights into strategic priorities and organizational goals.Innovation and Creativity:
This role requires innovative thinking and creative problem-solving to tackle complex challenges and capitalize on emerging opportunities. You will have the freedom to explore new ideas, develop innovative strategies, and drive initiatives that shape the future of the company.Measurable Impact:
One of the most rewarding aspects of this role is the ability to see the tangible impact of your work. Whether it's driving revenue growth, improving operational efficiency, or enhancing customer experience, your strategic initiatives will directly contribute to Furlenco's bottom line and long-term success.
Responsibilities
- Performance Analysis and Reporting: Track, analyze, amend, and report on key metrics related to customer retention, engagement, and revenue, and use insights to form strategic decisions and continuous improvement. Deep dive into data and present actionable insights.
- Query writing and Logical reasoning: Strong logical reasoning is required to gather the right data for hypothesis testing. Substantial database querying using SQL in order to acquire data necessary for analytical needs.
- Financial Modelling: Understand business fundamentals and trends to draw revenue, churn and business health projections.
- Predictive Analytics: Utilize data analytics and business understanding to segment customers, predict trends and avert risks.
- Loyalty Management: Ideate and manage customer loyalty program from 0 to 1.
- Retention Management: Develop initiatives and strategies aimed at reducing churn, increasing revenue, and increasing customer lifetime value. Review and amend retention rate % assumptions in the forecasts and run scenarios based on impact from additional contributing factors on churn.
- Customer Segmentation and Targeting: Utilize data analytics to segment customers based on behavior, preferences, and lifecycle stage, and suggest process improvement.
- Stakeholder Management: Collaborate closely with external and internal stakeholders (marketing, product, operations, and customer service teams) to align CRM initiatives with broader business objectives and ensure seamless execution.
- Customer Feedback and Insights: Gather and analyze customer feedback to identify pain points, opportunities for improvement, and trends, and advocate for customer-centric initiatives. Leverages data from all aspects of the organization impacting churn (including NPS, customer satisfaction score and customer experience), etc.
Qualifications
- 1+ years experience in a high impact analytical role delivering significant business results that utilize strategic and creative thinking, problem solving, and taking individual initiative preferably in the retail/ e-commerce industry.
- 1+ years experience in synthesizing complex information and generate meaningful insights based on analysis of customers data and information from primary and secondary research.
- Understanding of customer retention; views the world through cohorts and can demonstrate knowledge of LTV curves and the value of LTV.
- MBA with relevant experience (good to have).
- Experience of working on large data sets.
- Ability to work in a fast paced environment under tight deadline.
- Solid business and financial acumen with exceptional analytical and quantitative problem-solving skills.
Required Skills
- Strong analytical skills.
- Excellent communication skills.
- Proficiency in SQL.
- Ability to work collaboratively with cross-functional teams.
Preferred Skills
- Experience in the retail/e-commerce industry.
- MBA or equivalent experience.
