BTL Manager

Job Description

Roles and Responsibilities Develop and execute BTL marketing strategies to drive brand awareness and sales growth. Plan, organize, and execute trade marketing activities such as product launches, promotions, and events. Collaborate with cross-functional teams to ensure effective communication and execution of marketing campaigns. Manage budgets for BTL projects and track key performance indicators (KPIs) to measure success. Desired Candidate Profile 0-5 years of experience in BTL marketing or a related field. Strong understanding of BTL activation principles and practices. Excellent communication skills with ability to work effectively with internal stakeholders. Proficiency in planning and executing multiple projects simultaneously under tight deadlines.