Branding Head

Manju Foundations

5 - 8 years

7 - 8 Lacs

chennai

Posted:None| Platform:

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Skills Required

brand marketing brand promotion brand campaigns brand strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

responsible for developing and executing a company's overall brand strategy

Brand Strategy Development:
Creating and implementing strategies to build a strong brand identity and connect with the target audience.
Market Research:
Conducting research to understand consumer behavior, market trends, and competitor activities.
Marketing Campaign Management:
Developing and managing marketing campaigns across various channels (digital, print, etc.).
Budget Management:
Managing the budget allocated for brand-related activities.
Cross-Functional Collaboration:
Working with various teams (marketing, product development, sales, etc.) to ensure brand consistency.
Performance Monitoring:
Tracking key performance indicators (KPIs) like brand awareness, sales, and customer engagement.
Creative Development:
Overseeing the creation of marketing materials and ensuring they align with the brand guidelines.
Stakeholder Management:
Maintaining relationships with internal and external stakeholders.
Trend Analysis:
Keeping up-to-date with the latest marketing trends and technologies.
Innovation:
Identifying new opportunities to enhance the brand's presence and appeal.

Skills and Qualifications:

Strong leadership and communication skills.
Excellent analytical and problem-solving abilities.
Creative thinking and strategic planning skills.
Proficiency in marketing principles and techniques.
Experience in market research and data analysis.
Ability to manage budgets and projects.
Knowledge of digital marketing and social media platforms.
A bachelor's degree in marketing, business, or a related field is typically required.

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