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Capgemini
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Brand Strategy

Brand Strategy

Capgemini

0 years

0 Lacs

mumbai maharashtra india

Posted:4 days ago| Platform: Foundit logo

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Skills Required

market analysis integrated communication strategies tone of voice guidelines powerpoint creation competitor benchmarking messaging frameworks brand positioning architecture cultural trend mapping

Work Mode

Remote

Job Type

Full Time

Job Description

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We're inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you'll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community - and the world at large.

Your Role

As a Brand Strategy & Communication Specialist, you will be the strategic brain behind brand storytelling - translating business objectives into compelling brand narratives, positioning, and go-to-market strategies.

In this role, you will:

Craft brand positioning, architecture, and personality frameworks for new and existing brands.

- Conduct brand audits, market analysis, competitor benchmarking, and cultural trend mapping.
- Build integrated communication strategies channels.
- Develop messaging frameworks and tone of voice guidelines.

Your Profile

Strategic thinking with a flair for storytelling and conceptual development.
Deep understanding of branding communication trends.
Excellent hands-on PowerPoint creation and presentation skills
Excellent written and verbal communication skills.

What you will love about working here

We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance.
At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities.
Equip yourself with valuable certifications in the latest technologies such as Generative AI.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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Brand Strategy