Brand Strategy Associate

Role Overview: As a Brand Strategy Associate, you will be responsible for gaining a comprehensive understanding of communication strategies by analyzing various demographics, socio-economic factors, and insights. Your role will involve strategizing, developing briefs, and informing the project team about consumer experience and behavioral trends. You will also play a key role in providing guidance on trends, analysis, and inspirations to influence daily work. Additionally, you will work closely with senior members to formulate visions for new business presentations and drive successful results in all initiatives. Your leadership and innovation in strategy, research, and measurement will be crucial in this role. Key Responsibilities: - Analyze a wide range of information, including demographics, socio-economic opportunities and challenges through primary and secondary data - Strategize, develop briefs, and inform the project team about consumer experience and behavioral trends - Provide guidance on trends, analysis, and inspirations to influence daily work - Formulate the vision for new business presentations and create strategies for successful results - Demonstrate leadership and innovation in strategy, research, and measurement - Work closely with senior members to advise on or design new research to explore consumer motivations - Write creative briefs and ensure all resulting communications are on strategy Qualifications Required: - In-depth strategic and tactical knowledge of the online media and advertising industry - Excellent presentation and communication skills - Self-starting and confident team player - Ability to conduct best-in-class industry analysis and research - Proficiency in using technology to drive innovation throughout businesses (Note: No additional details about the company were provided in the job description),