Brand Strategist

Job Description

BRAND STRATEGIST We are seeking a strategic Brand Strategist to join our marketing team and drive brand positioning and strategic initiatives across our hypermarket network. As the Brand Strategist, you will work with leadership and cross-functional teams to develop comprehensive brand strategies that strengthen market position and drive customer loyalty. Responsibilities: * Conduct market research, consumer insights analysis, and competitive intelligence to inform strategic brand decisions. * Create brand architecture and messaging strategies that resonate across diverse customer segments and geographic markets. * Lead brand positioning projects, including brand audits, perception studies, and strategic repositioning initiatives. * Collaborate with creative teams to ensure brand strategy translates effectively into campaign concepts and visual identity. * Design customer journey mapping and brand touchpoint optimization strategies across all hypermarket interactions. * Develop brand guidelines, messaging frameworks, and strategic playbooks for consistent brand execution. * Partner with merchandising and category teams to align private label and vendor brand strategies with overall brand positioning. * Monitor brand performance metrics, customer sentiment, and market- share data to measure strategic effectiveness. * Work closely internal and external communication teams to ensure integrated brand messaging across all channels. * Present strategic recommendations and brand insights to senior leadership and stakeholder groups. * Stay current with retail industry trends, consumer behavior shifts, and emerging brand strategy methodologies. Qualifications: * MBA or equivalent degree in Marketing, Business Strategy, Psychology, or related field. * 10+ years of professional experience in brand strategy, marketing strategy, or strategic planning roles. * Strong analytical background with proven ability to translate consumer insights into actionable brand strategies. * Experience working on retail, FMCG, or consumer brands in agencies, consultancies, or in-house marketing teams. * Proficiency in market research methodologies, data analysis tools, and strategic frameworks. * Knowledge of consumer psychology, brand positioning theory, and marketing strategy principles. * Experience with brand tracking studies, consumer segmentation, and competitive analysis. * Understanding of retail customer experience and omnichannel brand strategy. * Prior experience in hypermarket, organized retail, or multi-location retail environments will be highly valued. * Excellent presentation and communication skills with the ability to influence senior stakeholders Job Type: Full-time Benefits: Food provided Application Question(s): How much year of experience do you have as brand strategist ? do you have experience in retail / FMCG industry ? do you have experience in brand positioning theory, analyzing consumer psychology ? Education: Bachelor's (Preferred) Work Location: In person