Brand Strategist

As a Brand Marketing Specialist, your primary responsibility will be to develop and enforce brand guidelines to ensure consistency across various digital touchpoints. You will conduct regular audits of digital content and channels to guarantee compliance with brand standards. Additionally, you will be tasked with developing comprehensive brand strategies that align with clients" business objectives. Conducting market research and competitive analysis to identify opportunities and challenges will also be a crucial aspect of your role. Collaboration with digital marketing teams to plan and execute integrated marketing campaigns will be essential. Ensuring consistency and alignment of brand messaging across all digital channels, including social media, email, websites, and digital ads, will be a key focus. Monitoring and analyzing campaign performance to ensure alignment with brand objectives will also be part of your responsibilities. You will need to present strategic recommendations and creative ideas to clients, gaining their buy-in and support. Guiding content creation teams to produce brand-aligned content for various digital platforms and ensuring that all content reflects the brand's voice, tone, and style will be vital. Staying updated on digital marketing trends, industry developments, and emerging technologies will be necessary to excel in this role. To qualify for this position, you should have a strong understanding of digital marketing channels, tools, and best practices. Exceptional analytical skills with the ability to interpret data and derive actionable insights are crucial. Excellent communication and presentation skills are required, along with being a creative thinker with strong problem-solving abilities. Experience in client management and collaboration is preferred, along with proficiency in using digital marketing and analytics tools such as Google Analytics and SEMrush. This is a full-time position with benefits including leave encashment and a performance bonus. The work schedule is during the day shift from Monday to Friday, and the work location is in person.,