Brand Marketing Manager

As a Brand Marketing Manager at our diverse group of entities, you will be responsible for leading, managing, and scaling all branding and marketing initiatives across Capitaire, Special 40, PravasiTax, and Fintaxman. Your role will require a combination of strategic vision and hands-on execution, with direct leadership of our creative team. Key Responsibilities: - Develop and execute comprehensive marketing strategies and brand-building initiatives for all entities. - Oversee end-to-end execution of brand campaigns, from creative brief to delivery. - Lead and mentor the marketing/creative team, ensuring high-quality output, creativity, and timely execution. - Create, manage, and oversee marketing content across digital, print, and social media platforms. - Maintain a consistent brand identity, voice, and positioning for each entity. - Collaborate with internal teams and external agencies to deliver impactful campaigns. - Establish clear processes, workflows, and KPIs to measure campaign effectiveness. - Stay updated with industry trends, competitor activity, and emerging digital marketing practices. - Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams. Qualifications Required: - Bachelor's or Master's degree in Marketing, Business Administration, or a related field. - 5-8 years of proven experience in brand marketing, preferably in professional/corporate services, finance, or education sectors. - Experience in leading cross-functional teams (social media, content, design, video, web development). - Strong understanding of digital marketing, content marketing, and social media strategies. - Experience in managing multi-brand portfolios. - Excellent communication, leadership, and project management skills. - Creative thinker with strong analytical and problem-solving abilities. - Hands-on experience with marketing tools, analytics platforms, and campaign management. In addition to the above, we are a group of diverse entities including Capitaire, Special 40, PravasiTax, and Fintaxman, offering professional services, pre-employment upskilling programs, tax solutions for NRIs, and finance and tax advisory events.,