Brand Marketing Executive/Manager in Delhi

As a Market Research Analyst at Fusion Beauty, your role involves conducting market research on cosmetics and perfume industry trends, competitor brands, and consumer behavior to shape branding strategies. You will be responsible for building brand positioning and identity for new cosmetic & perfume product launches. This includes sharing detailed product briefs with suppliers for sample development as per management guidelines and coordinating with suppliers for modifications to meet budget, specifications, and quality standards. Your key responsibilities will also include coordinating with suppliers, partners, and event teams to ensure branding consistency across platforms. You will play a crucial role in supporting product launches with creative strategies for exhibitions, roadshows, and B2B promotions. Additionally, maintaining competitor analysis reports and providing insights for continuous improvement will be part of your daily tasks. About Company: Fusion Beauty is a premier trade show company based in New Delhi that specializes in organizing international trade shows pan-India. The company has been conducting exhibitions in the B2B segment with a portfolio comprising beauty & cosmetic manufacturing-related industries across India since 2010. Fusion Beauty's annual exhibitions, Cosmo Tech Expo and Beauty & Spa Expo, are leading international trade shows organized in India. Join us in our journey to create impactful branding strategies and successful product launches in the cosmetics and perfume industry. As a Market Research Analyst at Fusion Beauty, your role involves conducting market research on cosmetics and perfume industry trends, competitor brands, and consumer behavior to shape branding strategies. You will be responsible for building brand positioning and identity for new cosmetic & perfume product launches. This includes sharing detailed product briefs with suppliers for sample development as per management guidelines and coordinating with suppliers for modifications to meet budget, specifications, and quality standards. Your key responsibilities will also include coordinating with suppliers, partners, and event teams to ensure branding consistency across platforms. You will play a crucial role in supporting product launches with creative strategies for exhibitions, roadshows, and B2B promotions. Additionally, maintaining competitor analysis reports and providing insights for continuous improvement will be part of your daily tasks. About Company: Fusion Beauty is a premier trade show company based in New Delhi that specializes in organizing international trade shows pan-India. The company has been conducting exhibitions in the B2B segment with a portfolio comprising beauty & cosmetic manufacturing-related industries across India since 2010. Fusion Beauty's annual exhibitions, Cosmo Tech Expo and Beauty & Spa Expo, are leading international trade shows organized in India. Join us in our journey to create impactful branding strategies and successful product launches in the cosmetics and perfume industry.