Brand Manager

Job Description

Key Responsibilities Responsibilities for Brand Manager With our Consumer at the heart, your key focus will be to: Build deep understanding of target consumer groups , across key geographies in India Own the Brand Purpose and define positioning for the brand . Drive communication development in line with Brand purpose and positioning. Identify the key market intelligence that will drive strategic business decisions Partner with Sales teams in achieving brand plans, and channel execution plans. Participate in defining the pricing strategy in close partnership with the commercial team. Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence Be accountable for delivery of brand P&L performance targets . Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers Oversee design and execution of selected brand assets Digitally savvy with social media expertise to lead digitalization of activities. Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication Develop Brand Playbooks and Templates for market use. Ensure all brand assets developed adhere to brand guidelines.