Brand Manager

Job Description

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Shape and communicate brand vision and mission by building brand awareness & increase in brand value. (Both online & offline presence) Coordinate cross-functionally to ensure consistency in brand-related decisions Analyze and report on brand performance to determine ROI Monitor market and consumer trends Develop pricing and distribution strategies while maintaining brand budgets Brand Development Retail-management/merchandising and planning Establish and maintain Communications and Marketing (Campaigns, Events, Social media responsibilities, Public Relations, Sourcing, E-commerce) Devise Innovative growth strategies Communicate, create, execute, and manage marketing programs and campaigns Overseeing the production of advertisements, promotional materials, mail campaigns, assisting in the design of retail packaging and website. Qualifications Bachelor's degree or equivalent in Marketing/Management (Fashion/Beauty/Lifestyle related experience preferred) 2/3+ years' brand management or marketing experience Knowledge and interest in Fashion and luxury market sector. Strong managerial-marketing and aesthetic skills Basic design knowledge Strong communication & leadership skills. Show more Show less