Brand Manager; Mars Petcare; Hyderabad

Job Responsibilities

Analysis: Consumer & Business

• Consumer Insights: Understand the Insights and feed into the brand growth plans

• Retail Audit - Monitor market share and distribution by market/brand /channel

• Business Intelligence - Monitor market/brands and understand competitive strategies

• Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing

• Able to evaluate & get learnings from communication and media performance

Deliver Brand performance with execution excellence

• Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.

• Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel

• Identify key issues and opportunities using consumer insights and data analytics

• Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands

• Leads communication strategies to build long-term brand equity and growth

Crafting communication

• Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability

• Drive the Brand Building strategy around pet parent data & consumer insights

• Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

• Partner with Dcom internal team and external customers to drive brand agenda

• Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

• Aligns key internal (local and global) and external stakeholders to portfolio growth plan

• Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)

• Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)

Job Specifications/Qualifications

• MBA (Marketing) with a cumulative experience of 5 years with a digital experience.

• The incumbent is also desired have 2 years of sales experience, but not mandatory.

• He/she should also be a strong team player.