Brand Manager; Mars Petcare; Hyderabad BlackRock Real Estate

5.0 - 7.0 years

0 Lacs

hyderabad, telangana, india

On-site

Job Description: Role : Brand Manager Location : Hyderabad Job Responsibilities Analysis: Consumer & Business Consumer Insights: Understand the Insights and feed into the brand growth plans Retail Audit - Monitor market share and distribution by market/brand /channel Business Intelligence - Monitor market/brands and understand competitive strategies Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing Able to evaluate & get learnings from communication and media performance Deliver Brand performance with execution excellence Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches. Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel Identify key issues and opportunities using consumer insights and data analytics Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands Leads communication strategies to build long-term brand equity and growth Crafting communication Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability Drive the Brand Building strategy around pet parent data & consumer insights Develop efficient models across media to maximize ROI of media activities on digital Digital commerce Partner with Dcom internal team and external customers to drive brand agenda Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre Stakeholder Management Aligns key internal (local and global) and external stakeholders to portfolio growth plan Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization) Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication) Job Specifications/Qualifications MBA (Marketing) with a cumulative experience of 5 years with a digital experience. The incumbent is also desired have 2 years of sales experience, but not mandatory. He/she should also be a strong team player.

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