Brand Manager- Marketing & Communications

As a Brand Manager, you will play a crucial role in shaping the brand narrative, driving consumer engagement, and executing impactful campaigns across various channels. Your deep expertise in brand management, advertising, and media planning within retail, luxury, or jewellery sectors will be instrumental in achieving success in this role. **Key Responsibilities:** - **Brand Strategy & Development** - Define and execute brand positioning, messaging, and identity across all touchpoints. - Ensure brand consistency in both internal and external communications. - Monitor brand health metrics and implement strategies to enhance brand equity. - **Advertising & Media Planning** - Plan and manage ATL campaigns encompassing TV, print, radio, and outdoor media. - Lead BTL initiatives like in-store promotions, events, and sponsorships. - Collaborate with media agencies to optimize media mix and maximize ROI. - Oversee media planning and buying for cost-effective and impactful placements. - **Creative & Digital Campaigns** - Supervise creative development for digital, social media, influencer, and traditional advertising. - Provide creative direction and feedback to internal teams and external agencies. - Maintain high visual and verbal brand aesthetics standards. - Drive innovation in content creation and storytelling. - **Market Intelligence & Insights** - Analyze market trends, customer behavior, and competitor activities to inform strategy. - Utilize consumer insights to develop targeted campaigns and product positioning. - Conduct post-campaign analysis to measure effectiveness and refine future initiatives. - **Project & Team Management** - Lead cross-functional teams to deliver projects on time and within budget. - Manage external partners such as creative agencies, media planners, and production houses. - Foster a collaborative and high-performance culture within the marketing team. **Qualifications & Skills:** - MBA/PG in Marketing, Advertising, or a related field. - 6-10 years of experience in brand management or advertising, preferably in retail, luxury, or jewellery sectors. - Strong knowledge of ATL & BTL advertising, digital marketing, and media planning. - Excellent creative judgment with a sharp eye for detail and aesthetics. - Strong project management, leadership, and communication skills. - Ability to analyze market trends, customer insights, and competitor activities. This is a full-time, permanent position with the work location being in person.,