Brand Manager For a leading FMCG Co at Bangalore

Job Description

Job Title: Brand Manager for a leading FMCG Co at Bangalore Location: Bangalore Experience: Minimum 5+ years in Brand Management, FMCG/Consumer Goods preferred Industry: FMCG, Retail, Consumer Products Reports to: Marketing Head Key Responsibilities: Brand & Product Awareness: Develop and execute consumer-centric strategies to drive brand and product awareness and trial. Plan and implement regional campaigns aligned with the brands positioning and target audience. Visibility & Communication: Ensure effective brand visibility through point-of-sale (POS) materials and in-store communication. Collaborate with design and marketing teams for impactful visual merchandising. Campaign Management: Lead and coordinate ATL & BTL marketing campaigns. Track campaign effectiveness through metrics and consumer insights. Work closely with agencies for creative development and media planning. Sales Support: Work with the sales team to enhance brand and product presence through strategic promotions. Analyze sales data to align branding efforts with business goals. Street & Local Marketing: Plan and execute street marketing initiatives across various local avenues and consumer touchpoints. Leverage local events and regional festivals for brand activations. Regional Focus South India: Strong understanding of consumer behavior and market dynamics in South India. Customize marketing approaches to suit local languages, preferences, and culture. Agency Coordination: Manage relationships with creative, digital, media, and event agencies. Ensure timely execution and delivery of brand initiatives. Key Requirements: Masters degree in Marketing, Business Administration, or related field. Proven experience in brand management, especially with consumer-focused products. Excellent communication, analytical, and project management skills. Prior exposure to South Indian markets is mandatory . Experience in coordinating with agencies and handling both ATL & BTL activities. CTC: Maximum gross up to 24 LPA If your experience suits our JD, Pl share updated resume to applybanyanhr@gmail.com