Brand Executive

Company Description

Optima Response is a comprehensive marketing services company established in 2008. Specializing in digital marketing, e-commerce, print advertising, TV commercials, and technology marketing tools, the company provides 360-degree marketing solutions. Over the years, Optima Response has partnered with some of the largest global and national brands as well as Start Ups seeking to deliver high value. The company is dedicated to supporting businesses in achieving their goals through innovative and strategic marketing approaches.

Role Description

This is a full-time, on-site role for a Brand Executive based in Chennai. The Brand Executive will be responsible for developing and implementing brand strategies, coordinating with Clients and the Brand Managers at Client Offices, and executing brand marketing initiatives. Key day-to-day tasks include managing brand-related projects, collaborating with internal teams, analyzing market trends, and ensuring alignment with the company's strategic goals. The role involves identifying opportunities to enhance brand visibility and engaging target audiences effectively.

Qualifications

• Strong expertise in Brand Strategy and Brand Management
• Proficiency in Market Research techniques and analyzing consumer insights
• Exceptional Communication skills for crafting messages and collaborating with teams
• Experience in Brand Marketing and executing marketing campaigns
• Creative thinking with a detail-oriented and analytical approach
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in project management and handling brand-building initiatives is a plus