Brand & Digital Marketing Manager

Brand & Digital Marketing Manager

Brand Management

• Develop and execute brand strategy to strengthen brand awareness and market positioning
• Ensure consistent brand messaging across all digital and offline touchpoints
• Manage brand guidelines, tone of voice, and visual identity
• Lead brand campaigns, product launches, and storytelling initiatives
• Conduct market research and competitor analysis to refine brand strategy

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, and content marketing
• Manage paid media campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI
• Oversee website performance, landing pages, and conversion rate optimization (CRO)
• Track, analyze, and report campaign performance using analytics tools
• Collaborate with internal teams and external agencies to deliver high-impact campaigns

Leadership & Collaboration

• Manage marketing budgets and vendor relationships
• Lead, mentor, and coordinate with designers, content creators, and digital marketers
• Work closely with sales, product, and leadership teams to align marketing goals with business objectives

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 48 years of experience in brand management and digital marketing
• Strong understanding of branding principles and digital marketing channels
• Hands-on experience with analytics tools (Google Analytics, Search Console, etc.)
• Proven experience managing paid media campaigns and marketing budgets
• Excellent communication, strategic thinking, and project management skills

• Experience with CRM and marketing automation tools
• Knowledge of UX/UI and website optimization
• Experience in B2B or B2C brand marketing
• Certifications in Google Ads, Analytics, or Meta Blueprint