Brand Development Manager - Pet Food Brand

The purpose of this role is to enhance offline sales for the Small Bird & Fish division in the Pet foods industry. As the individual responsible for this role, you will be tasked with identifying and creating opportunities for company growth, particularly focusing on the assigned brands. Your main responsibilities will include researching and recognizing new business prospects for development, such as new customers, markets, routes to market, products, competitor activities, and trends. You will be expected to develop and nurture business partnerships that lead to long-term profitable contracts. Managing existing customer accounts, especially international partners, Pet Trade sector, E-retail, and Industry Influencers, will be crucial in strengthening performance and enhancing profitability. Active management of brand accounts through relationship building, product range management, promotion & pricing strategy, inventory management, and competition market data analysis will also fall under your purview. In this role, you will track and forecast individual brand and product performance metrics, effectively communicating internally and externally. Collaborating with the sales team to establish relationships with major suppliers and setting and monitoring net sales target goals for assigned brands, regions, and client accounts will be essential. Moreover, you will work closely with the sales team to meet customer requirements, including technical knowledge, product presentations, and promotional proposals. Managing marketing spending within a designated budget, evaluating promotional activities for effectiveness, and focusing on product branding and visibility as per brand guidelines will be key aspects of your responsibilities. Attending trade exhibitions and customer events to develop business opportunities and building a strong knowledge base for all company brands/products are also significant tasks. To succeed in this role, you should possess strong communication skills to interact with consumers and key stakeholders across different time zones. Excellent listening, written, and verbal skills are essential, along with the ability to demonstrate sales capability and understanding of the business, products, and people. Commercial acumen is crucial, as you must comprehend the impact of costs and focus on driving sales growth while understanding the financial implications of your actions. Furthermore, being tech-savvy with proficiency in tools like Email, Office 365, Advanced Excel, PowerPoint, etc., and possessing analytical skills in areas such as Trend Analysis, Competitor Analysis, Demographical Analysis, and White Spot Analysis, will be beneficial. Preferred qualifications include a Master's or equivalent degree in Business or a related discipline with at least 5 years of experience, along with a background in selling to major accounts and a comprehensive understanding of frontline customer services and problem-solving skills. Additionally, having category knowledge of the pets or pet food industry/F&B will be advantageous in this role.,