Brand & Comm Strategy Specialist

 About The Role  

Skill required: Marketing Operations - Campaign Management

Designation: Brand & Comm Strategy Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do? The Brand and Product Manager will provide support for power brands helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for In year performance delivery. This involves adopting and adapting global brand offers, leveraging local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and managing as per global brand guidelines and policy. The Brand and Product Manager leads a country activation team who will deploy offers for all channels in a geography based on the agreed strategy

What are we looking for? Skills & Competencies ?¢Market Understanding - mastery ?¢Generating and Applying Customer and Consumer Insights - skilful ?¢Translating marketing strategy into marketing plans - expert ?¢Performance Monitoring ?? expert ?¢Brand Management - expert ?¢Managing the OD&I pipeline & Stage Gate process - mastery EducationUniversity degree in Marketing or related discipline or equivalent industry experienceExperience?¢Experience in Marketing - minimum 10 years ?¢Experience of managing global BTL (below the line) brand activations ?¢Experience of managing global brands ?¢Experience of working in a matrix organization ?¢Lubricants experience desirable but not essential ?¢Strong interpersonal and communication skills ?¢A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

Roles and Responsibilities: ?¢Manage in-market product portfolio in line with the global brand architecture, proposition and guardrails. ?¢Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management. ?¢Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives ?¢Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs. ?¢Develops yearly brand plans by space and channel incorporating key projects in the year & engages with In-Country activation teams and Sales teams to drive Brand Performance & key brand health metrics ?¢Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing ?¢Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed. ?¢Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility ?¢Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines. ?¢Helps to manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team. ?¢Direct, lead and coach the activation team to deliver marketing plans and ensure appropriate allocation of resources. Contributes to developing succession plans to ensure a long term people pipeline and build the capability of the team
 Qualification Any Graduation