Brand & Comm Strategy Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Brand & Comm Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
The Brand and Product Manager will provide support for power brands helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for In year performance delivery. This involves adopting and adapting global brand offers, leveraging local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and managing as per global brand guidelines and policy. The Brand and Product Manager leads a country activation team who will deploy offers for all channels in a geography based on the agreed strategy
What are we looking for?
Skills & Competencies

Market Understanding - mastery

Generating and Applying Customer and Consumer Insights - skilful

Translating marketing strategy into marketing plans - expert

Performance Monitoring – expert

Brand Management - expert

Managing the OD&I pipeline & Stage Gate process - mastery EducationUniversity degree in Marketing or related discipline or equivalent industry experienceExperience

Experience in Marketing - minimum 10 years

Experience of managing global BTL (below the line) brand activations

Experience of managing global brands

Experience of working in a matrix organization

Lubricants experience desirable but not essential

Strong interpersonal and communication skills

A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
Roles and Responsibilities:

Manage in-market product portfolio in line with the global brand architecture, proposition and guardrails.

Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management.

Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives

Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs.

Develops yearly brand plans by space and channel incorporating key projects in the year & engages with In-Country activation teams and Sales teams to drive Brand Performance & key brand health metrics

Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing

Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed.

Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility

Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.

Helps to manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team.

Direct, lead and coach the activation team to deliver marketing plans and ensure appropriate allocation of resources. Contributes to developing succession plans to ensure a long term people pipeline and build the capability of the team
QualificationAny Graduation