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Accenture
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Brand & Comm Strategy Analyst

Brand & Comm Strategy Analyst

Accenture

5 - 10 years

11 - 16 Lacs

Mumbai

Posted:13 hours ago| Platform:

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Skills Required

digital marketing analytics tool public relations brand management product management project management digital project management program management business analysis java delivery management web analytics sem agile marketing operations seo jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

Skill required: Marketing Operations - Digital Project Management

Designation: Brand & Comm Strategy Analyst

Qualifications:Any Graduation

Years of Experience:5 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do The purpose of this role is to support Brand and product management including launches, changes, development of communication materials.Ensure Commercial Sales and Customer Product launch and communicationrequirements are met.

Role requires Digital Marketing Ads & Promotion creation/designMinimum 5 years of experience in in brand management, communications, public relations, or related fields.Exposure to social media management, email marketing, and digital content creation

What are we looking for Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines.Strong product management knowledgeAbility to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals.Proficiency in digital marketing, social media, and analytics tools.Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectivenessExperience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels
Roles and Responsibilities: Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trendsCollaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threatsAssist in the planning and execution of product launches, including coordinating launch events and creating launch assetsDrive both internal and external communication plans around all product launchesAssist in the creation and production of marketing collateral, including presentations, brochures, and digital assetsWork closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality.Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns.Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members.Review content for accuracy, grammar, and adherence to brand guidelines before publication.Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives.

Qualification
Any Graduation

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Brand & Comm Strategy Analyst