B2B Marketing Delivery Executive

Key Responsibilities

• Plan, execute, and optimize

  B2B ad campaigns

  across LinkedIn, Google Ads, Meta, and other relevant platforms.
• Collaborate with the sales and customer success teams to understand client goals and translate them into effective campaign strategies.
  
• Manage campaign setup including audience segmentation, ad copy, creatives, tracking links, and conversion pixels.
  
• Continuously monitor and analyze campaign performance; recommend and implement optimizations to improve CTR, CPL, and ROI.
  
• Work closely with the content and design teams to develop high-performing ad creatives and landing pages.
  
• Conduct A/B testing on creatives, audience segments, and ad formats to drive campaign efficiency.
  
• Track and report performance metrics such as impressions, CTR, CPC, CPL, CAC, and lead quality.
  
• Stay updated on B2B advertising trends, platform algorithm changes, and best practices in demand generation.
  
• Ensure campaigns align with brand voice, compliance standards, and data privacy regulations.
  
• Support client reviews and internal reporting with data-driven insights and recommendations.
  

Requirements and Skills

• 1–3 years of hands-on experience managing

  B2B paid media campaigns

  (LinkedIn Ads, Google Ads, Meta, etc.).
• Strong understanding of

  B2B marketing funnels, buyer personas, and lead nurturing

  workflows.
• Experience in

  campaign delivery and optimization

  for SaaS, IT, or enterprise clients preferred.
• Proficiency with

  Google Analytics, Tag Manager, HubSpot, or other marketing automation tools

  .
• Excellent analytical skills and ability to interpret performance data and translate insights into actions.
  
• Strong attention to detail, organizational, and project management skills.
  
• Ability to work cross-functionally with sales, creative, and customer success teams.
  
• Basic knowledge of SEO, remarketing, and conversion tracking setups is a plus.
  
• Certification in Google Ads or LinkedIn Marketing Solutions is an added advantage.