AVP of Global Marketing

Role & responsibilities

Strategy & Leadership

• Define and execute the global marketing strategy aligned with Winjits regional growth goals.
• Build and lead a high-performance marketing team across regions.
• Establish internal processes for marketing planning, execution, and performance tracking.

Brand & Thought Leadership

• Own the positioning of Winjit as an innovation-first partner across Banking, Insurance and AI/ML.
• Drive brand-building efforts through PR, awards, speaking engagements, and digital storytelling.
• Launch a content and webinar series on FinTech, AI, and emerging tech.

Growth Marketing & Demand Generation

• Build high-impact ABM campaigns targeting top banking, fintech, and insurtech accounts.
• Set up lead funnels from events, social campaigns, and partner ecosystems.
• Implement and scale digital marketing including SEO, SEM, LinkedIn campaigns, and email automation.

Regional Marketing Ownership

• Partner with sales heads to define market-specific priorities (US, SA, India).
• Create a global event calendar; coordinate Winjits presence at summits, pitch events, and forums.
• Set up regional vendor partnerships, media outreach, and association memberships.

Enablement & Analytics

• Deliver sales enablement content: brochures, pitch decks, one-pagers, case studies.
• Implement marketing performance dashboards for visibility across the funnel.
• Collaborate with pre-sales and delivery to craft success narratives and client stories.

Preferred candidate profile

• 10+ years of B2B marketing experience, ideally in a tech consulting or software services firm.
• Demonstrated success in building GTM strategies for BFSI or AI-driven solutions.
• Experience in global brand management and running integrated campaigns.
• Familiar with marketing automation tools (HubSpot/Marketo), LinkedIn Sales Navigator, and CRM systems.
• Strong written and verbal communication skills; ability to simplify complex ideas into compelling narratives.
• Entrepreneurial, hands-on leadership style.

Skills

• Global Marketing Strategy
• ABM (Account-Based Marketing)
• B2B tech marketing (BFSI / AI/ML)
• Event marketing & partnerships
• Thought leadership (PR, webinars, speaking)
• Team leadership across geographies
• In-bound Lead generation & funnel optimization
• Brand Management
• Campaign Management
• Market Research
• Data Analysis
• Communication
• Budget Management
• Entrepreneurial & hands-on