AVP, Campaign Operations Manager

As AVP, Campaign Operations Manager at Synchrony Financial, India, you will play a crucial role in driving the evolution of campaign operations within the Growth Marketing team. Collaborating closely with internal stakeholders, you will lead the transformation of campaign methodologies towards personalized, end-to-end consumer journeys utilizing data, automation, and Gen AI technologies. Your primary focus will be to embed a consumer-first mindset into the marketing operations framework. Your key responsibilities will include: - **Campaign Process Discovery:** Analyzing existing campaign processes to identify transformation opportunities. - **Journey Planning through Collaboration:** Co-creating journey-based strategies aligned with business objectives. - **Lead Campaign Transformation:** Designing digitally-enabled, personalized campaign operations for engaging consumers. - **Journey Design and Execution:** Managing consumer journeys in marketing platforms for real-time responsiveness. - **Cross-Functional Collaboration:** Partnering with MarTech teams to integrate personalization into campaigns. - **Scalable Frameworks:** Developing templates and playbooks for journey orchestration success. - **Innovation and Best Practices:** Implementing modern campaign methodologies and personalization strategies. - **Team Enablement:** Mentoring and upskilling team members on consumer-centric execution. **Required Skills/Knowledge:** - 8+ years of experience in digital marketing and campaign operations, preferably in financial services. - Strong background in consumer journey design and omnichannel campaign delivery. - Proficiency with Customer Data Platforms and marketing automation tools. - Hands-on experience with SAS, SQL, and real-time journey orchestration. - Ability to communicate effectively and influence stakeholders at all organizational levels. **Desired Skills/Knowledge:** - Working knowledge of Gen AI applications in marketing operations. - Experience in driving change within complex marketing ecosystems. - Strong project management and analytical skills with a focus on business impact. - Creative thinking abilities and experience with statistical analytics platforms. **Eligibility Criteria:** - Bachelor's Degree with 8+ years of IT experience or 10+ years of Marketing experience in the financial domain. **Work Timings:** 2 PM to 11 PM IST As an internal applicant, ensure you meet the mandatory skills criteria before applying and inform your manager and HRM. Update your professional profile on Workday and ensure no corrective action plans are in place. Eligible L9+ employees can apply for this role. (Level / Grade: 9),