Job
Description
You will be joining Dentsu India, a part of Dentsu international which is a global network of leading brands including Carat, dentsu X, iProspect, Isobar, dentsuMB, and Merkle Sokrati. Dentsu India is dedicated to providing top-notch services in Media, Customer Experience Management (CXM), and Creative to clients in over 145 markets worldwide, with a team of more than 66,000 specialists. As an Assistant Vice President (AVP) in the Branded Content Entertainment & Sports Practice department based in Gurgaon, you should have 8-10 years of experience in branded content, sports marketing, media partnerships, or related fields. Your primary responsibilities will revolve around business strategy, client & stakeholder management, campaign execution & performance tracking, as well as innovation & industry trends. In terms of Business Strategy, you will be responsible for managing the business P&L for North, ensuring profit maximization, people management, product development, and processes. Additionally, you will need to develop and execute content strategies aligned with client objectives and business goals, lead ideation and conceptualization of content-driven campaigns, and oversee storytelling and creative direction to enhance brand recall and engagement. Regarding Client & Stakeholder Management, you will act as a strategic advisor to clients, offering insights and recommendations on branded content and sports sponsorships. You will also lead presentations and pitches for new business opportunities and collaborate with internal teams to execute campaigns effectively. For Campaign Execution & Performance Tracking, you will oversee end-to-end execution of branded content campaigns, measure campaign performance using relevant KPIs and provide insights for future improvements. In terms of Innovation & Industry Trends, you should stay ahead of industry trends in branded content, sports marketing, and digital storytelling. Experimenting with emerging content formats and fostering relationships with key industry players will also be part of your role. Key skills required for this role include a strong understanding of branded content, storytelling, and digital content marketing, experience in sports marketing, sponsorships, and partnerships, ability to craft compelling brand narratives, leadership, team management, cross-functional collaboration skills, excellent communication, presentation abilities, an analytical mindset, and knowledge of content production, distribution, and media buying. Preferred background for this role includes experience working with media agencies, sports marketing firms, content studios, or brand-side marketing teams, as well as hands-on experience in managing large-scale branded content and sports partnership projects.,
