This is where your work makes a difference.
At Baxter, we believe every person regardless of who they are or where they are from deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job you will find purpose and pride.
Role & Responsibilities:
Job Description
Responsible for driving primary sales through product promotion in defined territory by meeting HCPs and para medical staff; Coordinating with commercial / purchase authorities and channel partners for ensuring supply and liquidation of products. Drive awareness and adoption through activations in his/her territory/accounts.
Strategic Imperative:
Drive awareness and adoption on Anaesthetics amongst Anesthetists in the assigned territories.( Baxter is the only company to offer the most commonly used modern inhaled anesthetics for general anesthesia. This includes a proprietary inhaled anesthetic, SUPRANE (desflurane, USP), AERRANE (isoflurane, USP) and SEVOFLURANE (sevoflurane, USP).
Planning
Monthly account wise planning of secondary sales leading to primary sales for their territory/accounts
Weekly planning for coverage and calls
Monthly/quarterly sales forecast for defined territory
Quarterly activation planning
Execution
Drives adherence to SFE processes :, Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling/demonstrations
To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality
Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities
P5 Implementation Implementation of Marketing strategy and activations as per defined GTM
Identify and drive business development initiatives in his/her current /new accounts including training and education of paramedical staff
Ensure speedy and adequate availability of products in his/her accounts
Financial
Achievement of monthly secondary sales target revenue numbers (SFE)
Non-Financial
Alignment to P5 plan (Segmentation and Targeting) Deviation from MCL and account plan (WIP)
SME development As per defined list (WIP)
Market Activations as per GTM (SFE)
Behavioral
Drive for results
Persuasive Communication
Data analysis and Problem solving skills
Market Orientation
Planning and Prioritization
People Management
Functional:
Consultative Selling skills
Product/Therapy/Competitor knowledge
Strategic key account management
Negotiation skills
Work with marketing to drive execution of campaigns and activations
Govt. and Corporate account sales target
Territory Performance
Account planning & performance
Activation Plan
Subject Matter Expert (SME) Management at account level
Pricing decisions at account level through competition mapping
Mission Critical Collaborators:
Sales Manager
Marketing
BaxSol and Corp Account Sales Team
Competencies:
Competencies: Strategic Perspective Effectively organizes data to identify trends, problems, and their causes.
Systematically evaluates opportunities and targets those with the greatest potential for producing positive results with the minimum amount of risk
Effectively articulates new and different ways of thinking and doing business
Translates concepts and ideas into actionable plans
Ability to resolve emerging issues using existing teams and/or an established network of expert consultants.
Demonstrate capability for scientific, creative and strategic thinking, championing ideas for positions, and an ability to present and maintain fair-balance during scientific discussions
Qualifications
B Pharma / B.Sc. / B.Tech with Masters in Management would be add on.
Experience : 5 Years +