Asst. Manager - Marketing

As an Assistant Manager of Marketing, you will be responsible for utilizing traditional and digital marketing strategies to drive engagement and achieve marketing goals. Your role will involve managing social media, performance marketing, and search engine marketing campaigns, as well as executing influencer marketing campaigns and monitoring performance metrics to optimize results. Additionally, you will liaise with mall marketing teams to build partnerships, manage vendors effectively, oversee aggregator management, and deliver engaging presentations. Key Responsibilities: - Utilize traditional marketing tools and media, with a strong understanding of local store marketing tools. - Stay updated with new age digital marketing tools and media to effectively reach target audiences. - Manage social media, performance marketing, and search engine marketing campaigns to drive engagement and achieve marketing goals. - Execute influencer marketing campaigns and monitor performance metrics to optimize results. - Demonstrate a proven track record in driving successful digital campaigns. - Liaise with mall marketing teams to build partnerships and enhance brand presence. - Manage vendors effectively to ensure timely delivery of marketing materials and services. - Oversee aggregator management, including promotions, campaigns, and tracking results. - Deliver engaging presentations and demonstrate proficiency in data mining and analysis. Qualifications And Skills: - Bachelor's degree or equivalent and 3-4 years of experience in retail marketing. - Experience in the retail or food retail industry is preferred. - Highly motivated self-starter with the ability to drive business independently with a high transactional sales approach. - Strong time management and organizational skills. - Excellent communication and interpersonal skills, both written and verbal. - Good knowledge of MS Office Suite (Word, Excel, Outlook, and PowerPoint). Please note that this position may require travel to outstation locations every month or as per exigencies.,