Associate Specialist - Marketing Automation

As an Associate Specialist in Marketing Automation at United Airlines Business Services Pvt. Ltd, a wholly owned subsidiary of United Airlines Inc., your role will involve supporting the execution of digital marketing campaigns and streamlining marketing operations. Your attention to detail, eagerness to learn, and collaborative mindset will be crucial in improving campaign efficiency and performance. Key Responsibilities: - Execute B2B marketing campaigns, focusing on email campaigns and automation journeys using Account Engagement. - Assist in creating and testing marketing assets like emails, forms, and landing pages utilizing HTML/CSS and dynamic content. - Monitor and analyze marketing performance data, contribute to reporting insights, and support analytics. - Collaborate with United for Business Marketing, Design, and cross-functional teams to execute impactful global and regional marketing campaigns. - Develop process documentation, offer subject matter expertise for marketing platforms, and ensure the database integrity for effective lead capture. Qualifications: Minimum Qualifications: - Bachelor's degree in computer science engineering, Marketing, or a relevant field. - 1 - 2 years of working experience with B2B marketing technology, specifically in Marketing Automation Tool (Pardot) and Salesforce CRM. - Effective problem solver, fast learner, motivated self-starter with excellent communication skills, process-oriented, and detail-oriented. Preferred Qualifications: - Master's degree, working experience with Google Analytics, HTML/CSS, Account-based marketing tools, proficiency in Microsoft PowerPoint and Excel. - Account Engagement Marketing Cloud Specialist certification, knowledge of the aviation industry, marketing analytics/reporting experience, project management experience, and basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign). Join United Airlines Business Services Pvt. Ltd to contribute to innovative sales strategies, optimized partnerships, and valued customer feedback, making Sales the largest revenue-generating department at United. Your role will be pivotal in creating phenomenal customer solutions and fruitful business relationships.,