Associate Manager - Site Merchandiser

Position:

Reporting to:

Role Overview

Site Merchandiser

catalog, design, creative, marketing, business, and tech teams

Key Responsibilities

Drive Business Outcomes through Merchandising

• Ensure homepage, category, gender, and campaign pages are aligned to

  revenue and business goals.

• Create

  monthly merchandising calendars

  to plan and execute campaigns, launches, and sales.Strategically prioritize visibility and placements based on company goals (e.g., category push, margin targets, new launches).

Optimize Consumer Experience

• Craft consumer-first journeys on app & web — weaving a

  compelling brand story

  across pages.
• Continuously test and optimize banners, creatives, and placements for maximum engagement.
• Influence UI/UX improvements in collaboration with the

  product & tech teams.

Cross-Functional Collaboration

• Partner with

  catalog & design teams

  for content readiness and creative alignment.
• Work with

  marketing teams

  to sync campaigns across high visibility placements.
• Collaborate with

  tech

  to implement merchandising capabilities (recommendation engines, personalization, A/B testing).

Data & Performance Ownership

• Define and track

  success metrics

  across funnels — homepage CTR, category CTR, bounce rates, conversions.
• Analyze web/app data, consumer behavior, and campaign outcomes to drive continuous improvement.
• Share insights with leadership and influence business decisions with data-backed recommendations.
  

Innovation & Growth

• Identify gaps and propose

  new merchandising features, experiments, and initiatives.

• Run pilots to test growth opportunities and scale successful ones.
  

Must-Haves

• 3+ years

  of experience in site merchandising / digital merchandising / app management (D2C or marketplace preferred).
• Strong analytical skills; ability to interpret web metrics and customer data to drive action.
• Proven experience collaborating across design, marketing, catalog, and tech.
• Strong business acumen — ability to align merchandising to topline, GM%, and category goals.
• Storytelling mindset — ability to craft consumer journeys that balance creativity with commerce.
  

Good to Have

• MBA (not mandatory).
• Prior experience in

  fashion e-commerce.

• Experience in both

  D2C platforms and marketplaces.

• Exposure to

  personalization tools, UI/UX testing, and growth experiments.

Key Competencies

• Customer-first mindset; deep understanding of

  online consumer behavior.

• Comfortable working in

  fast-paced, high-growth environments.

• Strong communication & stakeholder management skills.
• Bias for action, ownership, and problem-solving.