Associate Manager - Performance Marketing

Role & Responsibilities

• Design, execute, and manage a strong performance marketing strategy to drive business growth.
• Develop and optimize digital acquisition and remarketing campaigns across multiple platforms.
• Manage multi-million-dollar budgets across paid channels while ensuring high ROI and efficient CAC.
• Plan, execute, and optimize campaigns to achieve key traffic KPIs through paid, organic, and owned media.
• Explore and test new marketing channels to continuously improve performance.
• Collaborate with management to share insights, improve funnel conversion, and present results regularly.
  

Experience

• Minimum 2-3 years of hands-on experience in performance marketing.
• Proven track record of building and scaling large customer acquisition programs in an online business environment.
• Experience in media planning and execution across multiple online channels.
  

Skills

• Strong analytical skills with deep understanding of acquisition metrics, campaign performance, and ROI.
• Hands-on expertise in running and optimizing campaigns across:
• Google Search & Display, Facebook, Snapchat, OTT platforms
• Ad Exchanges (e.g., Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra)
• DSPs (DV360, MiQ, In-Mobi, Revx)
• Content platforms (Taboola, Outbrain)
• Remarketing platforms (Criteo, AdRoll)
• Ability to define and track key metrics, optimize costs, and scale strategies effectively.
• Creative mindset with the ability to understand consumer psychology and design innovative acquisition campaigns.