Associate Engineer, Data Mgmt & Analytics

The Opportunity
Works independently under close supervision, assist in the design and development of data storage systems, processes and enhancements for company's complex high traffic, business critical internet site communications and/or network-based (cloud) product systems. Assist with the implementation of new or additional storage technology to improve infrastructure service locally and remotely.MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)

Responsible for Search Engine Marketing strategy and deployment

Build SEM campaigns from ideation to deployment.

Identify keywords with the most opportunity, place them with the correct match type in Google ads, identify the best final URL for conversion.

Create personalized ad copy to ensure relevant and targeted communication with our customers, taking into account the marketing attributes that differentiate them and their browsing or purchasing behavior

Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns.

Perform topic and keyword research using SEO/SEM tools such SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities.

Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.

Work with business stakeholders to optimize campaigns across a variety of product and subject areas.

Identify trends and insights to achieve ROI in paid search campaigns.

Support the Digital Marketing team with paid advertising projects as needed to maximize ROI, drive traffic, and drive customer growth.

Ability to build dashboards reporting on paid advertising metrics and deliver actionable insights.

Staying up to date on latest advertising trends and PPC strategies.

QUALIFICATIONS (Education/Training, Experience and Certifications)

A Bachelor's Degree in Marketing, Communications or a related field

A minimum of 5 years hands-on experience in Search Engine Marketing (SEM).

Google Ads, Google Analytics or other qualified certification(s).

KNOWLEDGE S AND ABILITIES (Those necessary to perform the job competently)
Knowledge:

Strong understanding of several e-marketing channels

Awareness of best practices for SEM, SEO, Content Marketing etc.

Skills/Tools:

Google Ads/Bing Ads (any): keyword research, ad copy writing and managing search ad campaigns.

Google Ads Editor: Working knowledge of campaign, keywords, ad management

Google Analytics and/or any other analytics tools.

Google Search Console, SEMRush and/or any other SEO tools like Moz, AHREFs etc.

Spreadsheet Tools/SQL: Basic data analysis, reporting, pivot tables etc.

Content & Ad Copy Writing: Ability to write high-quality short-form content (say, 200-250 words) and ad copy.

Additional
Skills:

Worked with large datasets (1 million+ keywords) in Excel and/or SQL.

Worked with e-Commerce companies, familiarity with eCommerce metrics.

Abilities:

Excellent written and verbal communication skills.

Fast learner, self-driven and requires less push to get things done.

Ability to stick to deadlines, be highly organized and detail-oriented.

Ability to multitask and prioritize in fast-paced environment

Ability to effectively foster business relationships across teams and develop a good view of how the business operates

Ability to immerse oneself into the product and stories to generate relevant campaigns

Additional qualities:

Must be a demonstrated team player with a can-do mentality.

Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.

Able to independently prioritize workload.

ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)

Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level.

A frequent volume of work and deadlines impose strain on routine basis.

May intermittently travel domestically, international travel is unlikely.

A certain flexibility of working hours is expected.

Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.comand let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.3rd party non-solicitation policy: