Associate Director-Media Sciences ,Content Partnerships and Monetization

As a Network Marketing professional at Zee Entertainment Enterprises Limited, your role will involve various responsibilities to drive the organization's growth and efficiency: **Role Overview:** You will be responsible for building intelligence for internal and external stakeholders through research, data analysis, and strategic initiatives. Your role will involve shaping the marketing strategy for the network, conducting brand lift studies, and creating excitement for Zee content brands among consumers through innovative branding and consumer outreach. Additionally, you will be expected to build a deep understanding of the changing media and entertainment landscape to influence effective customer acquisition and retention methods. **Key Responsibilities:** - Build planning models to improve omni-channel marketing efficiency in linear and digital mediums - Engage with marketing leadership teams to design hyperlocal and national go-to-market strategies - Conceptualize, build, and implement 360-degree network brand marketing campaigns - Manage and nurture impact associations with internal and external partners to create value propositions - Research and identify potential partners aligning with the company's content strategy and target audience - Develop and implement strategies to monetize content through platform partnerships and advertising - Collaborate with partners to maximize content distribution and promotion across various video platforms - Manage project budgets efficiently and ensure accurate reporting of project expenses **Qualifications Required:** - Strong media planning background - Proficiency in BARC software and dashboarding - Experience in quantitative data analytics and modeling - Proficient in 360-degree marketing planning and execution - Business development skills This role requires agility, proactiveness, and accountability in leading the execution stage while focusing on project planning, management, partner identification, and budget allocation. Your strategic contributions will play a crucial role in driving the marketing strategy and business impact for Zee Entertainment's content network.,