Associate Director - Business Operations

About 2070Health

W Health has set up India s first healthcare focused Venture Studio called 2070 Health - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new business. Companies incubated in the last 24 months include Elevate Now , Nivaan Care , Reveal Healthtech and BabyMD and Everhope Oncology .

Role definition:

The Associate Director - Business Operations will report to the Chief Growth Officer of the Studio and will work closely with our Product, Marketing, Sales & GTM team on key priorities. Youll be responsible for driving strategic initiatives, fostering cross-functional collaboration, institutionalize knowledge in product, operations & marketing and ensuring that the gears of the organization are always turning smoothly.

Responsibilities:

Go-to-market (Execution)

• Design and refine GTM strategies for growth initiatives, creating clear success metrics, methods for tracking progress, and risk-mitigation frameworks.

• Collaborate with marketing, sales, and design teams to translate GTM plans into actionable campaigns and sales motions.

Offline Expansion & Demand Generation

• Lead multi-channel offline campaigns (health camps, OOH, local events, corporate tie-ups) to achieve monthly leads, conversions, and ROI targets.

• Build referral partnerships with doctors, corporates, and pharmacies, tracking referral conversions and sales pipeline growth.

Digital Marketing & Acquisition

• Execute digital performance campaigns (Google, Meta, SEO, content) to deliver target CPL, CPA, and ROAS benchmarks.

• Optimize landing pages and nurturing flows (email/SMS/WhatsApp) to improve traffic-to-lead ratio, conversion rate, and engagement.

Sales Enablement & Partnerships

• Develop playbooks, training material, and collaterals to increase sales efficiency, cycle speed, and closure rates.

• Expand corporate and diagnostic partnerships to drive partner-led lead volume and referral pipeline contribution.

Performance Tracking & Insights

• Build reporting dashboards to monitor CAC, CLTV, channel ROI, and monthly acquisition vs. target.

• Run post-campaign analysis to drive continuous improvement in lead quality and conversion metrics.

Brand Visibility & Community Engagement

• Implement BTL/ATL campaigns to strengthen brand recall and achieve brand awareness and engagement benchmarks across clinic locations.

• Launch community programs (screenings, awareness drives) to grow local engagement, lead funnel, and share of voice.

• 5-10 years of experience across healthcare, Pharma, D2C, e-commerce, or high growth startups

• Educational Requirements: MBA from a Tier-1 Institution is a plus

• A sharp executioner who can break down ambiguity into smaller constructs and problem solve

• Ability to differentiate between execution-focused tasks and insight-driven/discovery tasks, and handle both effectively.

• A very strong team player who can collaborate well across functions, leadership, and sub-cultures

• Flat, Performance-Driven Culture: Thrive in a collaborative, non-hierarchical environment where your impact is measured by results-not titles or seniority.

• Entrepreneurial Exposure: Work directly alongside seasoned founders and business leaders, taking ventures from 0 to 1 across multiple cutting-edge healthcare companies.

• Skin in the Game: Receive ESOPs from the Studio, giving you direct ownership and a real stake in the success you help create.

• Access to Elite Networks: Be part of a powerful ecosystem with access to top investors, domain experts, and leaders reshaping the future of healthcare.

• Accelerated Learning & Growth: Fast-track your professional development as you solve high-impact problems and help launch the next wave of healthcare innovation.