Associate Brand Manager

About BabyMD:

BabyMD is a rapidly growing paediatric care chain focused on delivering holistic care for children. With a strong commitment to patient-centric services, we offer a range of paediatric treatments, developmental assessments, and therapies through our clinics. We aim to enhance the paediatric healthcare experience for both parents and children, with a blend of offline and technology-enabled solutions. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more.

Job Overview:

brand wizard for the position of Associate Brand Manager

This is a high-impact, high-visibility role where you will collaborate with Founders, Functional Heads, Execution Leaders, external parties to build a brand from the ground up and drive impactful communication and organic growth strategies.

full time work from office role

Location:

Reports to:

Key Responsibilities:

Social Media Management

• Take ownership of BabyMD&aposs social media presence, ensuring consistent brand voice and engagement across platforms (FB, Instagram, Youtube, LinkedIn)
• Create monthly content calendars, planning and execution of engaging posts, reels, live content independently
• Coordinate with external agencies to produce high-quality content
• Drive audience engagement, monitor relevant metrics, and implement strategies to boost growth and interaction through multiple formats of posts including formats such as live sessions, webinars etc
• Create strong social media personas for founders and doctors to create influencing content across social media platforms.
• Oversee Online Reputation Management (ORM), ensuring prompt and professional responses to online inquiries and feedback.
• Stay updated on industry trends, conduct competitor analysis, and leverage insights to optimise social media strategies.
• Coordinate with agencies for influencer marketing

Content / Copywriting

• Craft compelling ad copy for mainly video scripts, static posts, carousels that enhance click-through rates (CTR) and conversion.
• Develop landing page content copy and collaborate on layouts to increase form fill percentages and overall lead generation.
• Write persuasive ad copy and messaging for offline marketing initiatives, ensuring a strong and consistent brand presence.
• Write and optimise SEO-driven blog content to improve BabyMDs online search visibility.
• Review and quality-check SEO blogs written by other contributors, ensuring alignment with SEO best practices and brand voice.

Content Production:

• Write scripts, plan, manage & execute shoots to produce HQ videos
• Any brand activity that aligns with the brand for ex. Vox Pop, Podcasts

PR Management:

• Collaborate with PR agencies & vendors to ensure brand visibility to Founders & VC fraternity
• Regular post on Linkedin to stay relevant in the network

Qualifications / Skills:

• 3-6 years of experience in brand management, creative writing, content & video production, social media management, understanding of digital marketing & core metrics
• Strong storytelling skills and experience with branding campaigns
• Strong understanding of SEO best practices and ability to write and verify SEO-optimised content
• Proven track record of growing organic reach through social media
• Excellent communication and brand building skills.
• Creative mindset with a passion for keeping up with the latest trends in digital content and social media
• Ability to manage online reputation and customer feedback professionally.
• Must have a portfolio of previous work

Technical Skills

• Working experience with tools such as Canva / Adobe Suite / Figma or AI tools such as Midjourney, RunwayML, ChatGPT, Claude, Gemini Nano Banana etc.
• Hands-on experience with social media platforms (Instagram, Facebook, LinkedIn, YouTube) and their analytics.
• Basic understanding of SEO principles.
• Basic knowledge of video editing and reel creation would be a plus.

Creativity & Communication

• Excellent written and verbal communication skills, with a knack for storytelling and creating clear, concise, and persuasive copy.

• Project Management

  : Strong organisational skills with the ability to manage multiple tasks, coordinate with agencies, and meet deadlines in a fast-paced environment.

• Adaptability & Trend Spotting

  : Ability to quickly adapt to changing social media trends and platforms, with a keen eye for identifying new opportunities for engagement and growth

What We Offer:

• A rare opportunity to work in 0 to 1, a fast paced healthcare set-up
• Backed by elite healthcare VCs & investors
• A strong positioning in the business team & huge career upside
• Collaborative and inclusive work culture.
• Competitive salary (industry standards)